Understand the tourist's interests and behaviour before, during and after the trip to offer them experiences tailored to their profile.
PID SERVICE
Tourism Intelligence
Use data, anticipate and improve
Applying your strategy will be much more reliable and effective
Accompany the tourist before, during, and after their trip. Personalise offers and recommendations in real time based on their location, preferences, behaviour, and more.
WHAT YOU GET WITH THIS SERVICE
Accompany the visitor at every step: from travel inspiration to post-trip memory. Build a more memorable and differentiating experience.
Personalise offers and recommendations in real time based on their location, preferences, behaviour and more.
EACH TOOL, IN DETAIL
Digital solutions that make up this service
We explain each of the solutions—digital tools—that are part of this service so you know how they work and can assess which ones can help you achieve your destination's objectives:
A complete Tourism Intelligence System at your fingertips. This digital service centralises and organises tourism data from multiple sources—DATAESTUR, SIT, geolocation, etc.—so you can consult it in a clear and accessible way.
- Complete sector knowledge
- Datos clave
This tool allows you to go further: it gives you autonomy as a destination to combine data sources, create custom indicators and simulate scenarios to anticipate the impact of your decisions.
- Scenarios that anticipate opportunities
- Decisiones inteligentes
These are the visualisation tool for all this information. Would you like to monitor aspects such as tourist activity, sustainability, quality of services or the digital performance of your destination? Dashboards make it easy.
- Visualise your complete destination
- Control total con gráficos
Do you want to know in real time what people think of your destination? This solution monitors social networks, press and other digital media to detect comments and opinions about your destination.
- Control your digital presence
- Evita crisis reputacionales
EXAMPLE OF USE
Tourism intelligence in action
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1 A real-life situation
The PID data reveals that bookings for culinary experiences are growing and you organise a gastronomic festival, but during the event, negative comments appear online about the waiting times. -
2 What you do
To prevent a potential reputational crisis, you launch a specific landing page through the PID with solutions and improvements, segmented to the affected audience. -
3 Result
You prevent the negative comments from amplifying, protect the destination's reputation and maximise the positive impact of the festival.
