Understand the tourist's interests and behaviour before, during and after the trip to offer them experiences tailored to their profile.
PID SERVICE
Tourism Intelligence
Use data, anticipate and improve
Applying your strategy will be much more reliable and effective
Do you want to make strategic decisions without getting lost in complex data? This service integrates information from multiple internal and external PID sources and presents it in an interpreted form. Its ability to relate large volumes of data — demand trends, destination perception, etc. — makes it possible to obtain valuable analysis.
The most powerful thing is that it not only analyses what has happened: it predicts what could happen and gives you recommendations on what to do to improve your tourists' experience, protect your reputation and optimise resources. You can also use simulation environments to see how results would change if you applied certain actions.
WHAT YOU GET WITH THIS SERVICE
Accompany the visitor at every step: from travel inspiration to post-trip memory. Build a more memorable and differentiating experience.
Personalise offers and recommendations in real time based on their location, preferences, behaviour and more.
EACH TOOL, IN DETAIL
Digital solutions that make up this service
We explain each of the solutions—digital tools—that are part of this service so you know how they work and can assess which ones can help you achieve your destination's objectives:
A complete Tourism Intelligence System at your fingertips. This digital service centralises and organises tourism data from multiple sources—DATAESTUR, SIT, geolocation, etc.—so you can consult it in a clear and accessible way.
- Complete sector knowledge
- Key data
This tool allows you to go further: it gives you autonomy as a destination to combine data sources, create custom indicators and simulate scenarios to anticipate the impact of your decisions.
- Scenarios that anticipate opportunities
- Smart decisions
These are the visualisation tool for all this information. Would you like to monitor aspects such as tourist activity, sustainability, quality of services or the digital performance of your destination? Dashboards make it easy.
- Visualise your complete destination
- Full control with charts
Do you want to know in real time what people think of your destination? This solution monitors social networks, press and other digital media to detect comments and opinions about your destination.
- Control your digital presence
- Avoid reputational crises
EXAMPLE OF USE
Tourism intelligence in action
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1 A real-life situation
The PID data reveals that bookings for culinary experiences are growing and you organise a public gastronomic festival. During the event, the Online Reputation digital solution detects negative social media comments about the event organisation.
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2 What you do
To prevent a potential reputational crisis, you launch a specific landing page through the PID highlighting the event's positive aspects, such as activities, sustainability measures and reviews from satisfied visitors.
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3 Result
You prevent the negative comments from amplifying, protect the destination's reputation and maximise the positive impact of the event.
