Funded by the Recovery, Transformation and Resilience Plan (PRTR): €165 million to digitise the tourism ecosystem with AI, interoperability, and advanced digital services.
A national project
The PID: a new way of doing public policy
The digital engine of transformation
Spain has been driving an unprecedented tourism transformation for years thanks to the Smart Tourist Destinations (STD) model. This is where the Smart Destinations Platform (PID) comes in: the world's first digital public infrastructure, designed to modernise tourism management and enable any destination to function as a true STD. A pioneering project, created hand in hand with professionals in the tourism and tourist management sector, it demonstrates how technology can better coordinate institutions and territories.
"We know what it takes to transform a sector. The PID proves that it is possible".
Where did it come from?
Who is behind the PID project
Funded by the Recovery, Transformation and Resilience Plan (PRTR): €165 million to digitise the tourism ecosystem with AI, interoperability, and advanced digital services.
Designed based on the real needs of destinations, businesses, and travellers, while also considering the well-being of citizens.
Framed within the Spain Tourism 2030 Strategy: sustainable, smart and connected tourism
A public project with guarantees: security, transparency and continuity
Developed in collaboration with the technology and tourism sectors since 2021: the PID Promoter Entity is born from this process.
Funded by the Recovery, Transformation and Resilience Plan (PRTR): €165 million to digitise the tourism ecosystem with AI, interoperability, and advanced digital services.
Designed based on the real needs of destinations, businesses, and travellers, while also considering the well-being of citizens.
Framed within the Spain Tourism 2030 Strategy: sustainable, smart and connected tourism
A public project with guarantees: security, transparency and continuity
Developed in collaboration with the technology and tourism sectors since 2021: the PID Promoter Entity is born from this process.
Funded by the Recovery, Transformation and Resilience Plan (PRTR): €165 million to digitise the tourism ecosystem with AI, interoperability, and advanced digital services.
TECHNOLOGY AT THE SERVICE OF THE ADMINISTRATION
An example of modern public policy
The PID proposes a more connected way of working. It translates strategic objectives into innovative digital tools and proven use cases. This translates into more streamlined administrations.
It creates a common framework that facilitates public-private collaboration and collaboration between administrations.
For the first time, financial support for destinations to advance their digitalisation has not been given to isolated projects, but rather to ensure that all are integrated into the central hub of the PID. This is a model where the modules created by each destination can be reused by others, generating collective value and maximising public funds. In fact, these synergies were scored when grants were awarded. With nearly €96 million, developments and technology with an estimated value of €200 million have been financed.
Projects that transcend administrative boundaries and are designed to work together from the outset.
It generates strategic intelligence for the administration and the sector.
So that institutions, businesses, and citizens can better understand each other.
It uses technology to improve public management and streamline processes.
Its analysis systems, citizen participation tools, etc. enable common public policy challenges beyond tourism to be addressed.
It enables large and small teams to benefit from technological tools and continuous support, fostering a more balanced and efficient digitalisation of the public sector.
AN INFRASTRUCTURE WITH FUTURE POTENTIAL
An easily scalable model
Due to its characteristics, a platform of this type can be replicated for these reasons:
Simple integration
Its open design allows connection with local systems.
Modular and adaptable
Capable of adapting to very different realities.
Cloud-based - Destination as a Service (DaaS)
Always available, no need to install anything.
Secure and reliable
Controlled environment that protects sensitive data.
Digital solutions
Designed to grow without overhauling everything.
Predictive and simulation capabilities
It identifies patterns, anticipates trends and enables the potential impact of different actions to be assessed to support decision-making.
