What the PID offers you

It puts technology at your fingertips to help you become a Smart Tourist Destination

PID SERVICES

Digital solutions tailored to your objectives

The more than 20 solutions—digital tools—offered by the PID are grouped into 6 main service areas that take your destination management to the next level. Combine them according to your needs: they connect and enhance each other. What are they and what does each one allow you to do?

Smart strategy

Know your starting point to make better decisions

Find out where your destination stands by analysing factors such as your visitor profile and sustainability. Define your strategic objectives and plan your actions.

Define tus objetivos estratégicos y planifica tus acciones.

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Digital tools available

Destination Management Dashboard
Strategic Plan Manager

Information, promotion and marketing

Multiply your visibility and connect with your visitors

Publish your tourist offer just once and automatically distribute it across various channels managed from the PID: website, national tourist app, campaign landing pages, etc. Understand the profile and location of travellers to offer personalised recommendations and give them the option to book public services directly.

Conoce el perfil y la ubicación de los viajeros para ofrecer recomendaciones personalizadas y dales la opción de reservar servicios públicos directamente.

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Digital tools available

Destination portal
Online booking
Interaction and loyalty
Smart route planner
Location intelligence
Semantic content manager

Participatory governance

Listen and build together

Involves residents, tourists, businesses and other destinations and administrations to co-create tourism projects and share best practices. Promotes communication among all stakeholders. MORE INFORMATION

Digital tools available

Surveys
Public perception analysis

Trip management and visitor experience

Accompany the tourist before, during, and after their trip.

Personalise even in real time the offers and recommendations based on their location, preferences, behaviour and more. Digital tools available: App Turista, Smart Travel Assistant. MORE INFORMATION

Digital tools available

Tourist App
Smart Travel Assistant

Tourism Intelligence

The power of data to anticipate trends

Visualise data (tourist spending, visitor flows, social media comments, etc.) already integrated and analysed from various sources and transform it into actionable information for decision-making. You can simulate scenarios, compare yourself to other destinations, and anticipate trends. MORE INFORMATION

Digital tools available

SIT Destination
Advanced Data Manager
Dashboards
Online Reputation

Open Innovation Platform (PIA)

Experiment with and test new solutions

Share data reliably and gain valuable insights from other industry stakeholders. Also, test new technological solutions in a secure and collaborative environment, and once validated, easily bring them to market. MORE INFORMATION

Digital tools available

Data space
Sandbox
Marketplace

SERVICES FOR BUSINESSES

Boost your business

When your destination joins the PID, it will open the door to new opportunities. Upload your products and offers to a professional portal and let the destination share them on its promotional channels—website, app, social media, etc. In addition, access real-time data on what's happening in the destination and who's visiting it to tailor your offerings.
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Digital tools available

Professional Portal
Business App
Business Dashboards
SME Digital Maturity Index

USER GUIDE

How the PID works in 3 steps

Integrate the PID into your daily management
1

Connect to the ecosystem

To access the PID you need to be part of the STD network or the SICTED programme or apply for membership if you are not yet a member. Before starting, it's necessary to adapt the destination's tourism information (events, resources, etc.) to the common language and shared ontology we've defined so that everyone uses the same terminology.
2

Activate what you need

With your data already in the PID, select the solutions—digital tools—that align with your strategy: you have more than 20 available. Use them from the platform or integrate them into your systems via APIs. As destinations share data, the PID generates collective intelligence and increases the accuracy of each tool.
3

Measure, adjust and grow

Take advantage of the PID tools and access dashboards with useful information to adjust your offer based on real data. The PID data comes from public and private sources (SIT and DATAESTUR), the PID Central Node, and the destinations themselves.

The PID provides the tools; you provide the vision

Practical application

Three real-world challenges and how the PID addresses them

Discover how PID services can be coordinated in specific situations:

Leverage your event to sell your destination and connect with travellers

Imagina que eres un destino pequeño de la España interior y organizas un maratón anual que quieres que gane relevancia.

Tourist marathon in a historic old town with a cathedral, runners and crowds along the route.
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Prepare your digital presence

With the PID you can have a tourism portal connected to a landing page that you create specifically to promote the event, where users can directly book their participation online. All this information will also be available on the national app for tourists.

A public project
A network of destinations
The tourism we all want
A digital bridge. Shall we cross it together?

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