Use feedback from visitors and residents to improve everyone's experience and offer personalised responses and products.
PID SERVICE
Participatory governance
Decisions where everyone counts
A more balanced and consensual tourism starts here
This PID service provides you with digital tools (surveys, active listening, etc.) so you can collect, analyse, and transform the opinions of citizens, visitors, and other groups into knowledge, and learn from other destinations by sharing best practices. It's not just about opening a dialogue: it's about transforming it into strategy. Make decisions based on real data shared by all stakeholders.
WHAT YOU GET WITH THIS SERVICE
Coordinate actions between administrations and companies: from joint events to improving tourism services. Each collaboration generates visible results.
Create working groups and promote common tourism products. The visitor receives value propositions, and you distribute the benefits equitably.
EACH TOOL, IN DETAIL
Digital solutions that make up this service
We explain each of the solutions—digital tools—that are part of this service so you know how they work and can assess which ones can help you achieve your destination's objectives:
Design tailor-made questionnaires and launch them when the tourist is at the destination (even in real time) or after their trip. You can also gather feedback from residents. Visualise the results through graphs and regular reports, and activate alerts to detect changes in trends.
- Real feedback
- Anticipación de necesidades
Analyse tourist behaviour and citizen satisfaction in relation to the tourism policies you are implementing. Do this using information gathered from social media, surveys you've conducted, and other external data sources.
- Active citizen listening
- Mitigación de impactos locales
EXAMPLE OF USE
Participatory governance in action
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1 A real-life situation
The main route through your destination's old town has confusing sections, and some visitors get lost. -
2 What you do
You launch a quick survey of tourists through the PID's nationwide app (which displays tourist information for all destinations on the platform) to assess signage, clarity, and problem areas in real time. -
3 Result
With the data in hand, you identify the most difficult areas to navigate and improve signage. This way, everyone enjoys the route, and your destination gains in reputation and visitor satisfaction.
