Your offer reaches a wider audience, both nationally and internationally, thanks to automatic translations of the content.
PID SERVICE
Information, promotion and marketing
Greater reach with less effort
Your destination, visible and growing 24/7
Do you want your offer to reach further and have a greater impact? This service offers digital tools so that everything you publish is automatically synchronised across all your PID promotional channels: website, the national tourist app, etc. It also allows visitors to easily book public services online.
Find out in real time who is visiting your destination and where they are going and offer personalised recommendations and routes that will captivate your tourists. The information is organised using a common language based on the PID ontological model, guaranteeing unified tourism communication.
WHAT YOU GET WITH THIS SERVICE
Tourists interact with your content in a more personalised way. You can make every visitor feel heard and guided.
Create microsites and specific campaigns for events, seasons, or key audiences.
All the information and tourist offer of your destination are in a single, always accessible digital space.
EACH TOOL, IN DETAIL
Digital solutions that make up this service
We explain each of the solutions—digital tools—that are part of this service so you know how they work and can assess which ones can help you achieve your destination's objectives:
Your best business card. A ready-to-use, multilingual, and customisable website under your brand that showcases your tourist offer and those of your businesses in an attractive way. You can import your existing information or create it from scratch.
- Digital identity
- The best showcase
This tool allows your users to book activities or public tourist services directly from your website, app, virtual assistant, etc. For example: get them to sign up for a guided tour.
- Accessible public services
- Increased engagement
Record all your tourists' interactions on your promotional channels. This way you can get to know them better and offer them proposals tailored to their profile.
- In-depth visitor insight
- Data-driven loyalty
Imagine being able to create, personalise, and manage tourist routes tailored to the interests and needs of each visitor.
- Tailored itineraries
- Enhanced visit experience
Analyse where and how travellers move within your destination so you can make decisions that improve visitor flow.
- Movement analysis
- Efficient space management
Centralise all tourist information, both public and from businesses in the destination, in a single database and manage it with unified terminology.
- Common language
- Consistent categorisation
EXAMPLE OF USE
Smart promotion in action
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1 A real-life situation
In your destination, visitors arrive and are unsure what activities to book or where to stay, because the information is scattered across brochures and outdated websites.
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2 What you do
Thanks to the PID, you centralise the offer on an updated website, create a microsite to launch a targeted campaign to your target audience, and integrate online booking so visitors can sign up directly for your public services.
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3 Result
Your tourists don't waste time searching for information in different sources and discover personalised activities and routes that previously went unnoticed. You optimise your promotion with less effort.
