Share and consult data with destinations, companies and tourism organisations in a secure and controlled environment.
PID SERVICES
Services for businesses
How does the PID benefit you?
Not going digital means missing out on opportunities
The PID's six major service blocks include digital solutions designed especially for businesses.
The PID aims to concentrate the tourist offer of Spanish businesses in a single digital space. Once your destination joins the platform, you can upload information about your business to a national Professional Portal that acts as a directory, so everyone can find you easily.
Each destination — which will also have its own Professional Portal grouping its businesses — can decide which of your products or experiences to promote on its digital channels — website, app, etc.—, boosting your presence. At the same time, you will have access to strategic information to assess how your activities are performing.
WHAT YOU GET
Test new solutions in a risk-free environment before bringing them to market, guaranteeing reliability and integration.
Access an exclusive showcase of validated digital tools designed specifically for the tourism sector.
Promote technological collaboration between startups, companies and destinations to generate scalable and shared innovations.
EACH TOOL, IN DETAIL
Digital solutions for businesses
We explain each of the solutions—digital tools—designed for businesses so you know how they work and can assess which ones can help your business:
With this tool you will be part of the destination's public business showcase and you will also be able to upload offers, products and experiences that can be promoted by the destination, improving your online presence. You can update your information whenever you need to and access real-time data on how your business is performing.
- Your company, more visible
- Direct connection with destination
It's like having the Professional Portal in your pocket. A mobile version so you can work on it, staying updated on what's happening at your destination and communicating with it efficiently.
- Agile work from anywhere
- Fast coordination with destination
Through this instrument the destination provides you with data so you can assess whether your products and services are working and make better decisions to improve your business performance.
- Product performance
- More effective decisions
Allows you to identify the level of digitalisation of businesses and identify areas for improvement to advance towards a more competitive digital model.
- Boost digital competitiveness
- Future-ready
EXAMPLE OF USE
How to go further as a business thanks to the PID
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1 A real-life situation
You are a company that offers guided bicycle routes and want to attract more tourists and improve the management of your activities.
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2 What you do
Before, you didn't appear on websites; after joining the PID, you register on the Professional Portal and upload routes and discounts. The destination promotes you in campaigns such as "active weekends" and you can consult dashboards with bookings and reviews.
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3 Result
Thanks to destination promotion and data analysis, you adjust your offer and create personalised packages, improve the visitor experience and increase your profits.
