Access integrated and analysed tourist data to understand what is happening in your destination and anticipate upcoming trends.
PID SERVICE
Open Innovation Platform (PIA)
From idea to market
Everything you create can go further
What is the PIA? A digital innovation lab built from scratch. Until now, there was hardly any data exchange in the tourism ecosystem; with the PIA, everything changes. Businesses, destinations and other tourism stakeholders have a space to share data under the conditions they decide, while also leveraging third-party information to improve services and open business opportunities.
On the other hand, if you have an idea to create a new technological solution — app, digital service, innovative project... — you can test it without risks in our testing environment. When it's ready, launch it on a public Marketplace so everyone can see and use it.
WHAT YOU GET WITH THIS SERVICE
Compare your destination with others and identify areas for improvement with objective and contextualised data.
Evaluate different strategies before implementing them through simulation scenarios that help you make more confident decisions.
EACH TOOL, IN DETAIL
Digital solutions that make up this service
We explain each of the solutions—digital tools—that are part of this service so you know how they work and can assess which ones can help you achieve your destination's objectives:
A secure environment where destinations, businesses and tourism organisations share and query information about the sector in a controlled way. It facilitates the exchange of data with third parties.
- Secure data exchange
- Collaboration among tourism stakeholders
A digital laboratory where technological solutions can be developed, tested and adjusted before going to market. Ideal for startups, companies and technology providers wanting to validate their solutions in a real environment.
- Innovation without risks
- Simulate before launching
The only digital showcase specialised in technological solutions for the tourism sector. Here, solutions tested in the Sandbox can be published and made available to destinations and companies in the PID.
- Ideas that transform
- Solutions ready to integrate
EXAMPLE OF USE
Innovation in action
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1 A real-life situation
You want your tourists to explore lesser-known areas of your destination and enjoy the visit in a more fun way, but you don't have resources to develop your own technology.
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2 What you do
A startup tests in the PIA sandbox an app that creates interactive routes where tourists complete missions and earn points. After testing, it uploads it to the PIA marketplace, ready for you to integrate and offer to your visitors.
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3 Result
Your tourists participate, discover hidden corners and share their achievements on social media. You obtain information about their routes and preferences, improving the planning of future experiences without having to develop the technology in-house.
