Access integrated and analysed tourist data to understand what is happening in your destination and anticipate upcoming trends.
PID SERVICE
Open Innovation Platform (PIA)
From idea to market
Everything you create can go further
Visualise integrated and analysed data (tourist spending, visitor flows, social media comments, etc.) from various sources and transform it into actionable information for decision-making. You can simulate scenarios, compare yourself to other destinations, and anticipate trends.
WHAT YOU GET WITH THIS SERVICE
Compare your destination with others and identify areas for improvement with objective and contextualised data.
Evaluate different strategies before implementing them through simulation scenarios that help you make more confident decisions.
EACH TOOL, IN DETAIL
Digital solutions that make up this service
We explain each of the solutions—digital tools—that are part of this service so you know how they work and can assess which ones can help you achieve your destination's objectives:
A secure environment where destinations, businesses and tourism organisations share and query information about the sector in a controlled way. It facilitates the exchange of data with third parties.
- Secure data exchange
- Colaboración entre actores turísticos
A digital laboratory where technological solutions can be developed, tested and adjusted before going to market. Ideal for startups, companies and technology providers wanting to validate their solutions in a real environment.
- Innovation without risks
- Simula antes de lanzar
The only digital showcase specialised in technological solutions for the tourism sector. Here, solutions tested in the Sandbox can be published and made available to destinations and companies in the PID.
- Ideas that transform
- Soluciones listas para integrar
EXAMPLE OF USE
Innovation in action
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1 A real-life situation
You want your tourists to explore lesser-known areas of your destination and experience the visit in a more immersive and gamified way, but you don't have the resources to develop this technology on your own. -
2 What you do
A startup tests in the PIA sandbox an app that creates interactive routes where tourists complete challenges and earn rewards. Once validated, it publishes it in the Marketplace and your destination integrates it. -
3 Result
Your tourists participate, discover hidden corners and share their achievements on social media. You get information on the most popular routes and areas of interest.
