Analyse where your destination stands and detect its strengths to design a more effective tourism strategy.
PID SERVICE
Smart strategy
From initial diagnosis to action
Have a fully digitalised action plan
Do you want to have a clear diagnosis of your destination's current situation before planning your tourism strategy? With this PID service's digital tools you can analyse key factors: origin, behaviour and profile of visitors; sustainability, emerging trends or tourist satisfaction with your offer. All this useful information will allow you to know whether you are competitive in the market, redefine your plans and track your results to improve.
WHAT YOU GET WITH THIS SERVICE
Turn your data into decisions. The PID helps you identify patterns, anticipate trends and evaluate the impact of your actions.
Define strategic objectives together with your team and track their progress in a digital environment.
EACH TOOL, IN DETAIL
Digital solutions that make up this service
We explain each of the solutions—digital tools—that are part of this service so you know how they work and can assess which ones can help you achieve your destination's objectives:
This tool gives you access to all PID services and functionalities and helps you manage your destination's digital profile, configure the modules and monitor the performance of your digital channels.
- Centralised supervision
- Service coordination
Plan tourism strategies and monitor them digitally with this intelligent management tool. Define your objectives, assign tasks, set deadlines and measure compliance. All on one platform.
- Online tourism strategy
- Reusable templates
EXAMPLE OF USE
Smart strategy in action
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1 A real-life situation
You want to improve the sustainability of your destination, especially in mobility, but you don't know where to start or how to prioritise actions.
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2 What you do
You detect that you have underdeveloped pedestrian and cycling routes. With the Strategic Plan Manager you define actions linked to improving this situation and progress indicators.
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3 Result
Your policies focus on promoting alternative routes and transport, and the tool allows you to digitally track strategic progress.
