What is the PID?

Building a digital bridge to the future

With the PID, we cross the bridge together

Tourism is changing: travellers are looking for unique, sustainable and personalised experiences. And destinations need to adapt quickly.

To accelerate this transformation, the Smart Destinations Platform (PID) was created: a state-run digital infrastructure that provides you with technology to modernise your management. It's the awakening of destinations, the transition from an isolated shore to a connected environment.

More than a tool, a digital ecosystem at your fingertips

With the PID, your destination gains access to more than 20 technological solutions: an app to interact with visitors in real time, industry data analysis, AI-powered assistants, and more. All secure, cloud-based, and ready to use. If you lack the resources to advance as a Smart Tourist Destination, the PID makes it easy.

The PID drives the digital activation of the entire tourism network

The PID drives the digital activation of the entire tourism network. It's part of a project that connects destinations, businesses, residents, and tourists, facilitating collaboration and information sharing. You can offer innovative services, focus your promotion on responsible tourism, and improve the visitor experience.

The platform that extends the reach of your destination

The PID promotes the sustainable development of destinations within the Smart Tourist Destination Network (STD). Even small municipalities can become visible on the national tourism map. Publish your offer, promote your businesses and access advanced tourism intelligence, with the backing of SEGITTUR.

Why the PID is different

This platform redefines what you thought you knew. If you were already implementing smart initiatives, it enhances them and takes them further.
The PID is not just technology: it's innovation with purpose. It fosters a more connected tourism that facilitates smarter decision-making.

A unique platform

The PID brings together what was previously disconnected—technology, knowledge and people—to build a more inclusive and responsible tourism industry.

What can you improve with PID?

Beyond major goals, the PID is designed to help you with what matters: solving your day-to-day challenges as a tourist destination manager with easy-to-use tools. Have you ever wondered what your destination needs to move forward? Click to see the questions the PID addresses

A technology giant

Can you imagine the technology that drives this platform?

To cross this bridge to the future of tourism we've been talking about, you need a robust technological architecture. Let's see what's behind the PID.
Its services are managed from a secure and unique cloud environment, always available and without the need to install anything. Updates are applied automatically and the platform is always operational.
The PID operates under a SaaS (Software as a Service) model: you activate the solutions you need and pay only for what you use. You can integrate them with your existing systems via APIs.
The best part? Even though it offers advanced functionalities such as predictive analytics, AI, digital twins and more, the platform has been designed so that any team—regardless of their technical level—can use it from day one.

A public project
A network of destinations
The tourism we all want
A digital bridge. Shall we cross it together?