Smart Destination Platform
Everything you need
to manage your
DESTINATION
from a single place
Digitize, connect, and stand out
Join the PID.
Power up your destination.
Make the most of the largest public digital infrastructure created to transform Spain’s tourism sector. Share data, learn from others, and access digital solutions that make managing your territory easier.
The future of smart tourism starts today. With you.
What is the PID
Ready-to-use digital tools
Web, national app, virtual assistant, analytics, social listening, online reputation…
Collective intelligence
Your data is combined with data from other tourist destinations to generate shared, actionable insights.
It positions you as a Smart Tourism Destination
Whether you are a small municipality or a large city, the PID adapts to your level of development.
A sector more connected than ever before
Communication channels with businesses, residents, tourists and other destinations. Everyone has a voice.
A national commitment
An opportunity not to be missed. Let's position Spain at the forefront of tourism technology.
Real sustainability: from talk to action
The Smart Destinations Platform helps you manage tourism sustainably—environmentally, socially, and economically—by making it easier to listen to residents and offer activities that respect the environment.
A sustainable destination also takes care of those who live there.
Personalised experience for each traveller
Get to know your tourist even before they arrive. Accompany them during their stay with real-time recommendations on nearby events, measure their satisfaction and stay in touch after their trip.
A visitor who is understood becomes an ambassador for your region.
Advanced technology. Innovation at a click
More than 20 cloud-based digital solutions await you, designed to help you from day one. Easy to use. Available so you can activate only what you need.
Digitalisation within everyone's reach.
Deploy AI quickly
Imagine a digital assistant that talks to your travellers, a virtual analyst that interprets your data, or a simulation environment to test your strategy... With the PID, artificial intelligence is no longer a promise: it's your present.
With the PID, artificial intelligence is no longer a promise: it's your present.
Make decisions with real data without being an expert analyst
The PID provides you with pre-analysed public and private tourism information so you can address challenges such as saturation, seasonality and attracting new markets. You no longer have to process the data yourself.
You no longer have to process the data yourself.
Save time and gain efficiency
Thanks to its analysis and management tools, the PID allows you to automate tasks and optimise time. Focus on managing your tourism and maximising your results.
Focus on managing your tourism and maximising your results.
Showcase yourself to the world
Your attractions, your businesses and your culture will automatically reach more channels and travellers. Show up where your tourists are looking for you.
Because in tourism, what is not shown, is not chosen.
Collaborate and grow
Create routes, experiences, and more initiatives with other destinations and companies on the PID. All from a secure environment. Don't miss out on major projects. Together, we will make the sector stronger and smarter.
Together, we will make the sector stronger and smarter.
Digital services
in a single space
How do these benefits translate into real functionalities? Before, you had to search for each tool and data source separately. Managing tourism information was complex. The PID brings everything together in one place and uses a common language so the sector can truly understand itself.
Its digital solutions are grouped into six service blocks, each focused on a key challenge in tourism management:
Smart strategy
Understand your starting point, plan ahead, monitor progress and make the best decisions for your destination using solutions like the Strategic Plan Manager.
Information, promotion and marketing
Digitise your offer using the PID's semantic content management system (CMS), keep them updated with the help of companies and automatically publish them on websites, landing pages, etc.
Participatory governance
Promotes collaboration among residents, tourists and government agencies through communication channels, surveys, and citizen participation tools.
Trip management and visitor experience
Offer personalised recommendations at every stage of the trip through a national app for tourists or virtual assistants. Make your brand memorable.
Tourism Intelligence
Analyse data from multiple sources and gain valuable insights: the PID detects trends, simulates scenarios and helps you improve your destination.
Open Innovation Platform (PIA)
A secure digital ecosystem for sharing data, experimenting with technology projects and launching validated tools to market.
Are you a business?
It is destinations that register with the PID, but once they do, you can also take advantage of its services!
A shared digital platform
common, a united sector.
Together, we will make tourism more connected, but also more sustainable and more human. Join the change!
Shall we talk?
Tell us your questions or let us know if you’d like more information about joining the PID.